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| The Data Dilemma: How Over 2,200 Companies Share Your Info with Meta |
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Introduction
Our digital world is constantly evolving, with Meta emerging as one of the major players amid these technological advancements. A significant report published by Consumer Reports reveals an intriguing fact: more than 2,200 companies share your personal information with Meta. Let's delve into the details.
Consumer Reports Analysis
Consumer Reports conducted a comprehensive analysis using the accounts of 709 volunteers to examine the data sent to Meta by third parties. The results were staggering, with the research uncovering 186,000 companies sending data about the sample population to Meta. It's noteworthy that the average reached 2,230 companies per individual, and in some cases, the number rose to 7,000 companies per person.
Entities Involved in Data Sharing
It's evident that the primary entities sharing user data are data brokerage companies, along with the Facebook Pixel tool. The Facebook Pixel is a Meta-developed script present on most websites and internet applications. This code is used to analyze activities on the site or app and aids in advertising campaigns on Facebook and Instagram.
The Problem and the Solution
The problem lies in almost every website and application sending virtually every user action to Meta, even if they don't directly use its products. The effective solution lies in using browsers that block tracking software, such as Brave, or you can utilize browser extensions like Privacy Badger to achieve the same purpose.
Conclusion
With the increasing information technology, safeguarding our privacy becomes imperative. We must be cautious and take appropriate security measures to protect our personal data in an era where technological advancement is accelerating.
